Hi! I am mamaearth's shampoo. I understand that shampooing is no easy task and involves real cleaning. Well, I am here for you. Let your baby enjoy my thick, soft and instant foam while i gently cleanse hair and scalp. My 100% toxin free formula gives your baby soft and nourished hair . I take special care not to irritate those sensitive eyes and be gentle on skin. You know i'd do anything for your little one, don't you?